The projected increase in global population from 8 to 9 billion over the next decade is fueling conversations about the future of food security, climate change, and sustainable nutrition. These themes—along with the rising interest in biohacking through nutrition—were top of mind for our founder when she began making protein bars in her home kitchen and experimenting with alternative ingredients like cricket protein powder.
When preparing a dessert for her godson’s birthday party potluck, she decided to try something new: adding cricket flour into her signature fudge brownies, a crowd favorite known for being both delicious and nourishing. That small experiment sparked a years-long journey of product development and business exploration with five of her classmates at UCLA Anderson, ultimately laying the groundwork for what would become Dune Snacks.
Madeline grew up in a small town in Northeastern Oregon, where a love for sports, the outdoors and a curiosity for baking took root early. As an adult, these interests continued to evolve. From competing in triathlons, to crafting an extensive array of desserts for friends and family events, to a freezer loaded with homemade protein bars—among which included the early prototypes for what would eventually evolve into Dune Snacks.
Madeline has built her career at the intersection of science and business, with experience in entrepreneurial, strategy, and business development roles across the biotech industry. She holds a Bachelor's in Organismal Biology, a Master’s in Biotechnology Enterprise & Entrepreneurship from Johns Hopkins University, and an MBA from UCLA Anderson.